LOS ANGELES – Bellator MMA is proud to announce a partnership with Monster Energy and NASCAR to showcase a series of fights to take place at select races during the 2017 Monster Energy NASCAR Cup Series season. For the first time in NASCAR history, mixed martial arts will be included as a pre-race activation for the fans in attendance and just like the action the cars bring on the racetrack, Bellator will bring the same excitement inside the cage.
“I’m excited to announce Bellator’s partnership with the Monster Energy NASCAR Cup Series,” said Bellator President Scott Coker. “Bellator and NASCAR fans are some of the most passionate in sports and we couldn’t be happier to bring MMA and motorsports together. Monster Energy has been a great partner of ours over the years and we’re excited about the opportunity to integrate our brand into another great sports property within the Monster Energy family. I want to thank Cody Dresser and Hans Molenkamp from Monster Energy for helping put this great partnership together, and I’m looking forward to introducing Bellator to a whole new fan base.”
“MMA is an exciting sport that appeals to a wide demographic,” said Mitch Covington Vice President of Sports Marketing. By partnering with Bellator to bring mixed martial arts to NASCAR we are able to bring a fresh dynamic to the racetrack and a taste of what Monster Energy is into, allowing us all to connect with a new fan base in relevant and meaningful ways to further elevate the series.”
Bellator is currently scheduled to host events at four races throughout the current Monster Energy NASCAR Cup Series season, including both NASCAR’s championship and all-star race weekends.
Bellator MMA will be featured at the following 2017 NASCAR races:
· Monster Energy All-Star Race at Charlotte Motor Speedway on Saturday, May 20
· Bass Pro Shops NRA Night Race at Bristol Motor Speedway on Saturday, August 19
· Alabama 500 at Talladega Superspeedway on Sunday, October 15
· Ford EcoBoost 400 at Homestead-Miami Speedway on Sunday, November 19
About Monster Energy:
Based in Corona, California, Monster Energy is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com.
Bellator is a leading mixed martial arts and kickboxing organization featuring many of the best fighters in the world. Under the direction of veteran fight promoter Scott Coker, Bellator is available to nearly 500 million homes worldwide in over 140 countries. In the United States, Bellator can be seen on Spike, the combat sports television leader. Bellator is comprised of an executive team that includes top industry professionals in television production, live event orchestration, fighter development/relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations. Bellator is based in Hollywood, Calif. and owned by entertainment giant Viacom, home to the world’s premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms.
Spike is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms. Spike’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike’s press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.